AI-Powered Prompt Engineering for DMCs 2.0

Join us for a follow up to of one of our most popular sessions at conference!

Generative AI is a game-changer for event professionals—if you know how to guide it. The secret to unlocking its potential? Crafting effective prompts that deliver the outcomes you want. This interactive session goes beyond high-level AI basics to give you hands-on practice building prompts that produce “aha” moments.

Through real-world event use cases, you’ll experiment with prompt variations and learn how to refine your inputs to save time, improve results, and unleash creativity. Whether you’re focused on marketing campaigns, sponsorship proposals, or attendee engagement strategies, you’ll leave equipped with tools you can use immediately.

Participants will learn:
• Fundamentals of prompt engineering and why it matters
• Practical exercises to build and refine effective prompts
• Real-world use cases for marketing, planning, sponsorships, and data analysis
• Best practices for optimizing AI-generated outputs

PRESENTED BY
Nick Borelli, Marketing Director at Zenus AI
Nick Borelli is the Director of Marke2ng at Zenus, where he helps event professionals leverage ethical AI for better experiences. With a lifelong career in events, he brings deep expertise in live experience marketing and emerging technologies. Nick speaks internationally, teaches the PCMA Institute’s “Enhancing Events with AI” course, and is a regular panelist on the Production Value Matters podcast. He’s received mutiple industry awards and is a dedicated volunteer and advisor within major event associations.