Maximizing IMEX: New Strategies for DMCs to Drive Meaningful Connections

As IMEX America continues to evolve, so should the way DMCs approach it. This session will explore practical strategies for getting more value from the show—from smarter pre-show planning to on-site engagement and post-show follow-up. We’ll highlight what’s new for this year, how to stand out in a crowd and how to turn routine attendance into high-impact relationship building.

Richard joined IMEX nearly 20 years ago, bringing experience from Haymarket Media Group’s sales divisions in London and New York. Since then, he has worked closely with many leading industry associations and continues to play an active role in shaping the sector. He currently serves as Chair of the MPI Foundation, which provides grants for education, training, and research to event professionals worldwide.