FIFA World Cup 2026: A DMC Roundtable for Host Cities

With the 2026 FIFA World Cup coming to the US, Canada, and Mexico, DMCs in host cities and the surrounding areas are expected to face extraordinary demand, operational pressure, and workforce challenges.

This virtual roundtable will bring together DMC leaders in those cities to collaborate on the realities of supporting clients during a global mega-event — from transportation and sponsor activations to staffing shortages and citywide logistics.

This peer-driven discussion is designed to share challenges, best practices, and strategies specific to FIFA host markets, creating space for candid conversation and collective planning.

Facilitated by Alton Hagen, DMCP, CMP, President of Agenda: USA in Kansas City.

About the Facilitator

For nearly five decades, Alton Hagen, CMP, DMCP has been a pioneer and visionary in the destination management industry. In 1987, to fill a gap in group logistics, he began what ultimately became Agenda: USA, a full-service Destination Management Company providing event production, group shuttle service plus chauffeured transportation services in Kansas City and North America.  Agenda: USA is now Kansas City’s largest and only Accredited Destination Management Company (ADMC). His leadership brought together destination management, event production, and a dedicated chauffeured transportation fleet under one brand, setting a standard many DMCs later followed. Today, Agenda: USA is known for precise execution, elevated service, and creative program design, a reputation shaped directly by Alton’s entrepreneurial drive and keen attention to detail.

In addition to building a respected company, Alton has devoted decades to strengthening the profession globally. He served on ADMEI’s Board of Directors and Certification and Accreditation Board and helped shape the DMCP program into the industry’s gold standard. He has also served on countless other local and global hospitality related organizations.

His longtime advocacy, mentorship, and collaborative leadership—including uniting independent DMC owners during the pandemic—have made an enduring impact on the industry.