Project Reef

Project Reef is a mineral-only, reef-safe suncare brand born on Maui and based in Kihei, Hawaii. We create luxury sun protection and after-sun products for resorts, spas, and hospitality partners worldwide, formulated without chemical UV filters so guests can protect their skin without harming the coral reefs and marine ecosystems they came to enjoy.

Sustainability isn't a marketing layer for us, it's built into how we operate. We're B-Corp certified, Climate Neutral certified, and Ocean-Positive certified, and every product sold removes ocean-bound plastic from the environment. We partner with resorts to bring reef-safe suncare into pools, beaches, spas, and retail, helping properties meet growing guest demand and, in many markets, legislation moving away from chemical sunscreens.