Laurie Sprouse

Laurie co-founded Ultimate Ventures, a DMC Network Company, in 1993. A recognized visionary, her commitment to the destination management industry has earned the respect of her peers. She was named “Destination Management Professional of the Year” in 2010 by the Association of Destination Management Executives International (ADMEI).

As an industry expert, Laurie co-wrote the transportation chapter in the second edition of ADMEI’s “Guide to Destination Management” textbook. She has been a speaker for organizations such as ADMEI, the Society for Incentive Travel Excellence (SITE), and Meeting Professionals International (MPI). She has actively served on the Visit Dallas Board of Directors, sitting on both the executive and marketing committees as well as on the Board of the Dallas Sports Commission. She has also served as President of the Texas Live Events Coalition, and on the Leadership Councils of Visit Dallas and the National Federation of Independent Business for Texas.

On the weekend, you can find our fearless leader on a bike ride or enjoying a movie night with her family. However, her true “zen” is sixty feet under as a passionate scuba diver and divemaster.