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CNCE Scholarship Recipients

2021 Carol Norfleet Continuing Education Scholarship Winner

Latoya Williams, MBA

Latoya Williams - With more than 25 years of hospitality experience as both a corporate and leisure Sales Manager and Director of Sales & Catering, Mrs. Williams knows what is needed to create and execute successful and memorable events. Mrs. Williams holds a B.S. in Hospitality Management from Buffalo State College, and an M.B.A. from Capella University. She truly is the example of “working her way up”. Starting as a front desk clerk in 1995 to Director of Sales & Marketing in 2018, and all departments in between, she truly believes in teamwork and accountability.

After years of working with numerous hotel brands in the WNY area, she partnered with HelmsBriscoe in 2019 so she could use her in-depth skills and experience to help companies and organizations across the country execute events and meetings. She firmly believes that all aspects of hospitality start with service excellence, and ensuring each guest believes they are the center of attention.

Mrs. Williams has received industry recognition, including the CVB Beacon Award (Sales Manager of the Year), Manager of the Quarter with Hyatt, 40 under 40 with Connect, the Ambassador Award from Buffalo State College, and ranks in the top 25 of "most influential in hospitality" according to Northstar meetings group. With Ms. Williams' industry-leading knowledge and skills, her goal is to teach the art of hospitality, service and care to those who would serve. Mrs. Williams has faculty relationships with SUNY Buffalo State College and Trocaire College where she teaches a variety of hospitality related courses.

LaToya is married to her favorite Navy Veteran John, and together they have 2 children Talvin & Austin.


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